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Welcome To

Down By The River Crafts!

HOME OF THE FIRST EVER FISHING
LURE JEWELRY!

Established in 2011 on the St. Lawrence River, our first booth (pictured above) was also literally down by a River!

About the Artist, Michelle Waters

I was born and raised in Clayton, New York with the St. Lawrence River in the front yard. When I married my husband Eddie (an Asheville North Carolina native in the Air Force), we managed to stay in Northern New York where we could remain close to the river doing the things we enjoyed most: fishing, kayaking, and boating. Our life journey brought us to Massena, New York, where we remain close to the river and keep enjoying everything the water and the nearby Adirondacks has to offer. This business combines my love for fishing and the outdoors with my love for style and uniqueness. When I am not traveling with my business in the summertime, I am in my classroom, teaching 8th grade English.


I absolutely love when a customer comes to me with an old lure that was used by his/her loved one that has passed on. I can create a keepsake that can be worn and treasured for years that will bring back fond memories of the one who has passed on.

Down By The River Crafts is focused on providing high-quality service and customer satisfaction - we will do everything we can to meet your expectations. We offer wholesale pricing to businesses who wish to buy in bulk and we ship all over the world! Wholesale pricing guides can be obtained upon request.

Look around our website and if you have any comments or questions, please feel free to contact us. 

Email: [email protected]

(315) 486-5623 - Michelle